RoommateClick.com
Established an installed software business in higher education for on-line roommate services provider. Identified prospecting targets, develop value proposition, pricing. Defined market opportunity, developed presentation materials, and demo capability. Defined strategic industry associations, and establish awareness and credibility. Major reference accounts developed at Ivy League university and large state university. Also conceived and executed plan for roll out at major higher education trade show (NASPA). Established best practices for sales lead development, forecasting, and pipeline management implemented. Over one hundred prospective opportunities defined. Permanent in-house salesperson role defined and staffed in this six month engagement.