Toyota reported sales down 34% for Q408. Does that mean that all of their marketing, salespeople, channel partners, and dealers forgot how to sell?

Or that they stopped working for two or three days a week?

Or their sales process is broken?

No, I don’t think so. I think that market conditions are a macro force that controls what’s possible.

The solution is to lower costs and increasing production. How?

Replace sales bodies with process. Get a steady in-bound lead process going and have fewer, more highly qualified people spending most of their time closing not qualifying opporunities.